5 reasons no one is buying your app
Having your app sell well in the App Store is a really difficult endeavor. Some say it requires hard work, other people say it is just plain luck. Whatever the truth is, there are some factors that may be impacting negatively in your app sales.
I received a lot of comments because of this article, most of them telling me that the #1 reason apps don’t sell is because they suck. I decided to write another post explaining some things I believe that might be making your app suck. Read it here!
The icon is not impressive
The Icon is the first thing customers see in the App Store. Probably one of the most important things you must get right. Ideally, the icon you choose should give the user a rough idea of what the app does. It also should be the most impressive piece of art ever done. Spend as much money and time in it as you can,for if you fail to catch the users attentions with the icon, then you are going to have a hard time making people download your app.
Here is an article that explains what makes an Icon great.
Poorly chosen name
The second thing users will see is the app’s name. Try to choose a descriptive name that, as the icon, gives a rough idea of what the app does. Don’t use generic names, but don’t go with weird, made-up words that prevents the users from understanding what the app is about.
If you haven’t decided on a name for your app, here you can find 10 tips to do it right.
So, by choosing a clever combination of icon and name, you managed to get your customers interested enough to click on your app. Now what? The next thing users will take a look at are screenshots. You should use these few image slots you are given to showcase the most amazing features of your app. If it is a simple app, entertainment app, this is the perfect opportunity to show the complete process of how your app works. You should overlay some text in each image highlighting its features or explaining what is going on.
If you don’t know how to design your screenshots, here is a great article.
Bad ratings and reviews
Nothing can damage you more than a bunch of 1 star ratings and harsh reviews. If you are getting lots of these you should consider taking a deeper look at your work and trying to figure out what is wrong with it. If most users are complaining of crashes, you should address that ASAP, if they are requesting some missing feature, try to research whether it is worth it adding them or not.
One way to get better reviews is to show them a “Rate this app” dialog to ask people to rate your app while they are still enjoying it. (As opposed of having them rate it when they delete the app) You can use Appirater, a nice class that easily allows you to add this feature to your app.
Another tip is to let all of your friends and family to download and give your app a positive review, as well as having them recommend it to others. But please don’t go around paying people to positively review your apps. It is deceiving for customers and if your app is just bad, they will end up finding the truth.
Lack of information and extra resources
There are all kinds of users, and depending what market you target and the price of your app, many people won’t be ready to shovel their money without making sure the app is the most amazing one out there. These picky customers will compare your app with others, they will Google for reviews, they’ll research your website, until they make sure your app delivers what it promises. Be prepared for this, have a nice website ready with all the resources they might need to make that decision. Is your app very specific for professionals? Have a few tutorial videos ready. Is it a game? Make a mind-blowing trailer! If you were able to get someone interested enough to go through the hassle of doing that huge amount of investigation, you almost there! They just need a little push.
Is your amazing app getting just a few downloads? Do you think there are other reasons for this unfortunate turn of events? Share your thoughts in the comments section!